Graphics
April 20. 2025
Craft
CREATIVE
experiences
that
Shape
TOMMOROW.
Bfolio is a strategic design partner to bold
digital brands. We join your team, co-build
your thing, and help bring it to the world.
About us / Our Strory
“There is someone in my head but it’s not me” – crazy but that’s where our Founder got the inspiration to form a team of folks who were better than him. And the set-up was promptly named BehindTheMoon Consultants.
That BehindTheMoon metamorphosed into a boutique consulting firm which has done some really cool work is something we are still coming to terms with. The lunatic is still in our Founder’s head. We have helped clients since our inception at the turn of the millennium to position them as meaningful options for their customers to choose over the competition. Branding, sales and distribution is our playground.
We helped market newspapers, FM radio, roads (yes, toll roads!), mithai, luxury appliances, IPL teams, tech start-ups, spiritual healing centres, and watches (still believing apna time aayega!).
98%
Clients Satisfied andRepeating
125+
Projects Completed in24 Countries
Trusted by these amazing companies
Behind The Work / Expertise
“Behind every ambitious brand is a team quietly solving problems no one else notices. The invisible gaps, the missed opportunities, the smallest details — the ones that quietly decide whether something simply exists.”
Branding and MoT
Design or Recalibrate the Brand Architecture using our propriety tool.
We specialise in designing and recalibrating brand architecture through I-Square framework, bringing clarity, coherence, and strategic sharpness to complex brand portfolios. By aligning business intent with brand roles, relationships, and narratives, we ensure that the brand works meaningfully within the system. The result is a future-ready architecture that not only has brand’s values at its core but also amplifies the impact of communication or customer interface with precision.
Sales And Distribution
Assess, lubricate, infuse energy into channel networks
We assess channel networks with diagnostic rigour, identifying friction points, capability gaps, and untapped growth levers. From there, we lubricate the system by streamlining processes, strengthening relationships, and enabling smoother, faster execution across the network. Where needed, we step in to infuse energy through hands-on Build–Operate–Transfer models, activating performance before seamlessly transitioning ownership back to the organisation.
People Development And Culture
Skill up the teams managing Sales or are Customer-facing
We partner with organisations to skill up sales and customer-facing teams through sharply tailored training programmes that reflect real-world challenges and business contexts. Our interventions blend practical tools, behavioural insights, and immersive learning to build confidence, sharpen communication, and elevate customer engagement.
Blog insight
Branding
April 20. 2025
Stay updated with the latest design trends, favorite
Illustration
April 20. 2025
Detailed breakdowns of selected works, showcasing
Bfolio@
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If you’re ready create & collaborate we’d love to hear from you.
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@likoagency
M.A.D.D. is an informal platform where professionals from marketing, media, advertising, research and design get together in a huddle and yap! People here - sometimes they make sense and sometimes they bull#$&! - but it is worth its while.
Nurtured by BehindTheMoon (expect us to be flirting with something as weird as this) - M.A.D.D. happens irregularly (we try doing it once in a blue moon).
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