Boutique Branding & Strategy

Aligning Every Act
to Brand Essence.

We guide brand transformation at the intersection of culture, sales, and absolute creative clarity. Helping clients since the turn of the millennium.

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01 // OUR STORY

The Lunatic, The Founder & Our Metamorphosis

There is someone in my head but it's not me.

The spark that formed BehindTheMoon Consultants

Crazy but that's where our Founder got the inspiration to form a team of folks who were better than him. And the set-up was promptly named BehindTheMoon Consultants.

That BehindTheMoon metamorphosed into a boutique consulting firm which has done some really cool work is something we are still coming to terms with. The lunatic is still in our Founder's head.

We have helped clients since our inception at the turn of the millennium to position them as meaningful options for their customers to choose over the competition. Branding, sales and distribution is our playground.

Behind-The-Scenes Branding Film
Video Placement #2 · Our proprietary "I-Square" process
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Our Versatility

We Have Helped Market

We've dipped our hands in almost every playground imaginable since the turn of the millennium. Drag through the diverse sectors in our orbit:

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Restless, Unsettled, Seeking… Gratitude Sending.

We wish to express our gratitude to folks who believed in us. And a big shout out to ones who pushed us to work on stuff we hadn't done — we got working on People Development, Competencies Optimisation and Culture.

Catch is that despite all that we have done, we are still restless, unsettled, seeking, curious and learning. As Bono would rant — we still haven't found what we are looking for!

Folks tell us that we are sincere, energetic, and self-less. But then what about you? Why are you reading this still? Let's talk.

Behind the moon — eclipse
02 // WHAT WE DO

Strategic Playgrounds & Toolkits

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Interactive Diagnostic · Live Calibration

The I-Square Brand Calibration Console

Drag the four parameters
to read your coherence orbit
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03 // LUNARITICS

Insanity is the Virtue of Mavericks

Why "Lunaritics"?

Yes — it rhymes with lunatics. And there's a lunatic somewhere in our founder's head (you'd think it was Pink Floyd in there).

We tell every client to be brief, so it would look funny if our own site were verbose. The fix: keep the core site tight, and flood folks with condensed, non-verbal blogs — published only when the moon is full.

Cadence
Strictly on full moon nights
The Rule
181words max
per post
181 = number of moons in our solar system
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BehindTheMoon Consultants — Abstract Commentary Series
04 // M.A.D.D. PLATFORM

Marketing. Advertising. Design. Development.

Nurtured by BehindTheMoon

An informal crucible where experts huddle & yap.

M.A.D.D. is an informal platform where leading professionals from marketing, media, advertising, research, and design get together in a tight huddle and speak frankly. People here — sometimes they make sense and sometimes they speak complete bull#$&! — but it is worth its while.

Participation strictly by invitation

Participation in M.A.D.D. is strictly by invitation or necessarily through a direct recommendation of a current MADDer. Nurtured by BehindTheMoon, M.A.D.D. happens irregularly (we try doing it once in a blue moon).

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Madders Inducted

Evidence that some people survive this 'maddness'. A curated assembly of the industry's strongest minds.

Unofficial Industry Crucible
05 // CLIENTS & WORK

Trusted Partners in the branding orbit

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LinkedIn Live Broadcast Ticker
Real-time updates of BehindTheMoon Consultants
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06 // CLIENT INQUIRY

Initiate Calibration

Design Huddle

Ready to build something taken seriously?

We choose clients selectively — branding, distribution and people culture as playgrounds for sharp development.

TIMINGReply within 48h of lunar coordinates.
CRITERIAName a service scope & brand challenge.
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Consultation scopes *